FoR the future.
Retail is evolving. Online shopping is now a tailored experience unique to each individual, constructed from countless data sources monitoring a customer’s habits, experiences, and patterns. To remain relevant, traditional retail environments must now offer visitors something exclusive to our physical world. Successful retailers are shifting focus away from simple transactions, and instead using their spaces to create experiences. Whether this helps customers align with an aspirational lifestyle, satisfies a need for physical interaction, or simply promotes positive memories, an experiential approach is essential to retail’s evolution. With the Future of Retail, we will combine the strengths of both of these mediums. Using customer data, our store will physically transform and adapt to create the ideal personalized shopping experience.